Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. These articles include your byline and, oftentimes, are highlighted by the editor of that website (or publication) as being written by a “guest author” or a “contributor”. Depending on the publication, you might receive compensation for your guest blogging efforts. However, that’s not always the case. Some publications will offer non-monetary rewards for your post, instead, like a link back to your personal website or social media accounts.
Guest blogging is an excellent way to build brand awareness because the content you post on other sites tells new audiences about you. Those new readers may visit your site or landing page, which means guest blogging helps you attract new subscribers and improve lead generation.
Here are some of the biggest benefits people get from guest blogging:
- Build a profile as an industry expert/thought leader: Guest blogging can help you establish yourself as an authority in your niche and attract more visitors to your website.
- Grow your personal brand: By submitting articles to article submission websites, you can increase your business’s brand awareness and control more real estate in the SERPs.
- Grow an audience (social followers, subscribers etc.): Guest blogging can help you grow your audience by attracting new readers who are interested in your products and services.
- Improve SEO performance: By generating high-quality backlinks to your website or blog, you can improve your website’s ranking position in the SERPs.
- Build authoritative backlinks: Guest blogging allows you to generate high-quality backlinks to your website or blog. These backlinks can help improve your website’s ranking position in the SERPs and drive more traffic to your website.
- Build relationships and drive new partnerships e.g. co-marketing partnerships, job offers: By submitting articles to article submission websites, you can build relationships with other websites in your industry.
- Drive referral traffic: Guest blogging on article submission websites can help drive more traffic to your website from users who are interested in your products and services. This can help you generate more leads and increase sales.
- Improve a company’s brand awareness: By submitting articles to article submission websites, you can increase your business’s brand awareness and control more real estate in the SERPs.
- Get more leads, users and even customers: Guest blogging on article submission websites can help drive more traffic to your website from users who are interested in your products and services. This can help you generate more leads and increase sales.
In conclusion, guest blogging is an effective way to build brand awareness, attract new subscribers, improve lead generation, establish yourself as an authority in your niche, grow an audience (social followers, subscribers etc.), improve SEO performance, build authoritative backlinks, build relationships and drive new partnerships e.g. co-marketing partnerships, job offers, drive referral traffic, improve a company’s brand awareness and get more leads, users and even customers.